Open AccessThe Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment
Author(s) -
Shehla Qaiser,
Muhammad Adnan Bashir,
Muhammad Yasir,
Syed Muhammad Fahim
Publication year - 2021
Publication title -
the lahore journal of business
Language(s) - English
Resource type - Journals
ISSN - 2223-0025
DOI - 10.35536/ljb.2021.v9.i2.a2
Subject(s) - customer engagement , psychology , business , brand experience , advertising , marketing , political science , social media , new product development , product management , law