Open AccessAN INTEGRATED SOLUTION FOR THE ONLINE MARKETING OF CUSTOM-MADE GARMENTS THAT INCORPORATES A VIRTUAL FITTING ROOM
Author(s) -
Manuela Avădanei,
A. Matasel,
Irina Ionescu,
Emil Loghin,
Savin Dorin Ionesi
Publication year - 2021
Publication title -
tex teh
Language(s) - English
Resource type - Journals
ISSN - 2068-9101
DOI - 10.35530/tt.2021.48
Subject(s) - clothing , product (mathematics) , computer science , process (computing) , customer satisfaction , advertising , marketing , business , mathematics , geometry , archaeology , history , operating system
We use IT applications to solve various problems, such as buying various things, communication orprofessional matters. Everything seems to be solved faster when we shop on online platforms (virtual stores)because we can analyse several offers, see the best deals and then decide which one suits our purpose.Sometimes the items bought online are returned for the following reasons: they do not look as they werepresented on the website; these items have functional problems or do not fit (this is the situation with clothingand footwear products). Usually, the fit problems occur because the customer did not choose the right size, themodel does not have a size range that fits the customer, or the customer has a particular body shape. Thereturn rate (fit problem) can decrease if the customer can virtually try on the selected model during thepurchase process to check how it looks on their body. Assuming that customers also have the option topersonalise the product according to their body shape or desires, their satisfaction increases. In this case, thenumber of returned or unsold products is reduced, and a dynamic and positive advertising campaign for thebrand can be carried out (based on customer reviews). This paper proposes an integrated solution for onlinemarketing of customised clothing products (website for medium or small companies), using a virtual test roomthat simulates the product on the virtual mannequin in different positions (360°).