Open AccessThe effects of consumer clothes design engagement on brand love and loyalty
Author(s) -
Ahmet Özbek,
Cansu Tor-Kadioğlu
Publication year - 2022
Publication title -
industria textilă
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 14
ISSN - 1222-5347
DOI - 10.35530/it.073.03.202140
Subject(s) - brand loyalty , clothing , structural equation modeling , loyalty , advertising , confirmatory factor analysis , psychology , feeling , brand awareness , social psychology , marketing , business , computer science , political science , machine learning , law