Open AccessImpact of consumer Attitude towards purchase intention of the counterfeit products: a multigroup analysis between the user and non-user
Author(s) -
Fiza Amjad,
ZIR-UR-REHMAN MUHAMMAD,
Muhammad Hashim,
BAIG SAJJAD,
MUBARIK FAZAL,
IQBAL SHAHZAD,
HAKEEM UR REHMAN
Publication year - 2021
Publication title -
industria textilă
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 14
ISSN - 1222-5347
DOI - 10.35530/it.072.06.20203
Subject(s) - counterfeit , clothing , advertising , theory of planned behavior , product (mathematics) , business , control (management) , marketing , ibm , consumer behaviour , descriptive statistics , psychology , computer science , mathematics , political science , statistics , materials science , geometry , artificial intelligence , nanotechnology , law
The purpose of this study was to investigate the factors which influence a consumer’s decision to buy counterfeit products. The factors are Attitude towards counterfeits by economic benefit, Attitude towards counterfeits by Hedonic benefits, Subjective norm and Perceived behaviour control and their impact on the purchase intention of the textile/clothing counterfeit product was analysed. A total of 120 questionnaires were distributed. Data was analysed using IBM Statistics 3.0. and SMART PLS. Attitude towards counterfeits by economic benefit and Perceived behaviour control had strong relationships with purchase intention of counterfeit products. Attitude towards counterfeits by Hedonic benefits didn’t show any significant relationship with purchase intention. Subjective norm had strong positive relationship with purchase intention of counterfeits. This study is useful for Developing Countries, especially in Impact of theory of planned behaviour on the purchase intention of the counterfeits and is examined on the user and non-user of the counterfeit product.