Open AccessThe impact of online marketing on the use of textile packaging: an approach to consumer behaviour
Author(s) -
Ștefan-Claudiu Căescu,
Florina Botezatu,
Raluca-Giorgiana Chivu,
Ionuț-Claudiu Popa,
Margareta Stela Florescu
Publication year - 2021
Publication title -
industria textilă
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 14
ISSN - 1222-5347
DOI - 10.35530/it.072.02.202019
Subject(s) - marketing , advertising , business , product (mathematics) , promotion (chess) , online advertising , digital marketing , the internet , marketing mix , computer science , world wide web , political science , geometry , mathematics , politics , law
Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’simage, items, or administrations to its potential clients. The strategies and methods used for Internet showcasingincorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just thebeginning.Online marketing has become more and more used in recent years, whether it is about promoting products or services,or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of onlinecommunications on the adoption or acceptance by consumers of products packaged in textiles. In recent years therehas been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection,advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing onthem.