Open AccessClothing fashion brands
Author(s) -
Bruno Završnik,
Vojko Potočan
Publication year - 2020
Publication title -
industria textilă
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 14
ISSN - 1222-5347
DOI - 10.35530/it.071.05.1768
Subject(s) - clothing , business , purchasing , marketing , advertising , profit (economics) , quality (philosophy) , product (mathematics) , competition (biology) , brand image , purchasing decision , economics , ecology , philosophy , geometry , mathematics , archaeology , epistemology , biology , history , microeconomics
In the fashion, industry brands are especially important, because the competition is high, and companies need to attractnew customers and keep them. Successful branding requires a good knowledge of consumers and their purchasingprocesses. Brands have an important function in the fashion world, both for businesses and consumers. The brand isassured to the consumers by the quality and by acquiring some image and status in the company. A strong brand makesa profit for the company. In addition, a strong brand enables setting high prices and expansion of product range andintroducing new products.In the survey, we wanted to examine the behaviour of customers in the clothing brands in the Slovenian market. Weused a survey questionnaire to get the appropriate answers.The survey found that most respondents want to buy clothes in larger shopping centres and in the Internet, most oftenduring the sale after the season.