Open AccessInnovation is creating competitive advantage: a perspective to improve the organic textile products for business growth
Author(s) -
Muhammad Abrar,
Asif Ali Safeer,
Sajjad Ahmad Baig,
Fiza Amjad,
Rizwan Shabbir,
Mohsin Bashir
Publication year - 2019
Publication title -
industria textilă
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 14
ISSN - 1222-5347
DOI - 10.35530/it.070.02.1644
Subject(s) - business , competitive advantage , certification , textile , perspective (graphical) , quality (philosophy) , marketing , textile industry , industrial organization , management , economics , computer science , geography , philosophy , archaeology , epistemology , artificial intelligence
This research study focused on the role of innovation for creating competitive advantage and organic textiles productsimprovement to develop the organic textiles business in global markets for Pakistan. In this study, innovation is used asa competitive strategy by Pakistani respondents to compete globally. The most critical success factors of organic textileidentified in this research include quality, certification (GOTS or Organic Exchange), customer services, brandimage,and some other success factors. The theoretical contribution of this study includes the discovery of the types ofinnovation which exist in organic textile and in which forms these innovations prevail in this industry