Export competitiveness analysis of Pakistan garments industry based on GEM Model

The main purpose of this research study is to investigate export competitiveness of Pakistani garment industry in theglobal markets by applying the GEM Model. GEM model is vastly applied in many industries to analyse the exportcompetitiveness of the particular cluster. Survey technique applies to primary data collection through a structuredquestionnaire. Pakistani garments industry export competitiveness based on GEM Model is analysed by using theanalytic hierarchy process (AHP) technique. After thorough analysis, overall calculated GEM score is 382 for Pakistanigarment industry. GEM score 382 means that Pakistani garment industry is above the national average level andpossess country wide competitive advantages. The future research scope is that there can be studied the associationsbetween one or many other factors to check the competitiveness level of Pakistani garment industry. This research workhas very important practical implications for all stakeholders to evaluate the export competitiveness level of the garmentindustry. By applying the GEM model, the organization can evaluate its strengths and weaknesses, so that organizationscan cope with the international competition accordingly which is supportive to make decisions for their businesses.