Open AccessThe Impact of Social-media Marketing Activities on Consumers’ Loyalty Intentions: The Mediating Roles of Brand Awareness, Consumer Brand Engagement and Brand Image
Author(s) -
Saeed Tarabieh
Publication year - 2022
Publication title -
al-mağallaẗ al-urdunniyyaẗ fī idāraẗ al-aʻmāl
Language(s) - English
Resource type - Journals
eISSN - 2308-6149
pISSN - 1815-8633
DOI - 10.35516/jjba.v18i4.455
Subject(s) - social media , advertising , business , brand loyalty , social media marketing , brand awareness , marketing , brand management , brand engagement , psychology , digital marketing , political science , law