Open AccessMANAJEMEN KEWIRAUSAHAAN BAGI WIRAUSAHA DI KOTA KUPANG
Author(s) -
Apriana H. J. Fanggidae
Publication year - 2020
Publication title -
journal of management/journal of management
Language(s) - English
Resource type - Journals
eISSN - 2723-469X
pISSN - 2502-2385
DOI - 10.35508/jom.v11i1.2321
Subject(s) - business , flexibility (engineering) , variety (cybernetics) , marketing , strategic management , family business , finance , economics , management , computer science , artificial intelligence
The fundamental issue of every entrepreneur in Kupang is limited in its own capital, low labourskills, accounting and poor business management, lack of understanding of optimal inventories,limited market share, very limited business network and access to banking funding resources. Thereare a variety of reasons why it can happen: small businesses are not burdened by the demands ofshareholders who always want to dictate the management of business run, family members want tosacrifice short-term profits to gain long-term benefits, the level of flexibility of entrepreneurial torespond to challenges and opportunities without many obstacles, entrepreneurial can also convey animage of stability and provide continuity for customers
Keywords : Management, Enterprenuership