Open Access“What Is Truly Scandinavian?”—A SAS Commercial and the Document Complex Surrounding It
Author(s) -
Roswitha Skare
Publication year - 2020
Publication title -
proceedings from the document academy
Language(s) - English
Resource type - Journals
ISSN - 2473-215X
DOI - 10.35492/docam/7/1/9
Subject(s) - social media , history , range (aeronautics) , library science , computer science , world wide web , engineering , aerospace engineering
Scandinavian airlines (SAS) published a video (2:43 minutes long) under the title “What is truly Scandinavian?” on February 11th, 2020 at the company’s social media sites. The ad was removed later that day, and a new and shorter version was published the day after. This paper takes a closer look on the video and the reactions on it. By focusing on the official Facebook-page of Scandinavian airlines and a range of documents that were published by SAS and others, the document complex surrounding the film is discussed in terms of connectivity and transformation.