Open AccessANALISIS FAKTOR PENDORONG PERILAKU PEMBELI YANG MEMPENGARUHI KONSUMEN DALAM KEPUTUAN PEMBELIAN (Studi pada Swalayan di Kota Blitar)
Author(s) -
Denok Wahyudi Setyo Rahayu
Publication year - 2018
Publication title -
akuntabilitas
Language(s) - English
Resource type - Journals
eISSN - 2527-3906
pISSN - 1978-6255
DOI - 10.35457/akuntabilitas.v11i1.464
Subject(s) - purchasing , purchasing decision , promotion (chess) , profit (economics) , product (mathematics) , business , marketing , business administration , advertising , economics , mathematics , microeconomics , political science , geometry , politics , law
The purpose of this research is to examine factor that influence purchasing behavior of customer in purchasing decision at Blitar city. the indicators is product, price, place, and promotion. Marketing mix with partial and simultaneous can be result different it. By using regression with F-test, hypothesis are proved significant. Research study at department store in Blitar city to show if purchasing decision will be because mix from product, price, place, and promotion. With combination all can be selling good. So, owner must do it if will many much profit. Keywords: purchasing decision, product, price, place, promotion