Open AccessPENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa )
Author(s) -
Ernie Larasari,
Lutfi Lutfi,
Liza Mumtazah
Publication year - 2018
Publication title -
sains
Language(s) - English
Resource type - Journals
eISSN - 2541-1047
pISSN - 1978-2241
DOI - 10.35448/jmb.v10i2.4234
Subject(s) - brand image , advertising , psychology , event (particle physics) , population , accidental sampling , humanities , sociology , business , art , physics , demography , quantum mechanics