Open AccessEvaluate Strategy Spartan Gym Pekanbaru With Using The Method Of Balanced Scorecard
Author(s) -
Nofrizal Nofrizal
Publication year - 2016
Publication title -
daya saing/daya saing : jurnal ilmu manajemen
Language(s) - English
Resource type - Journals
eISSN - 2541-4356
pISSN - 2407-800X
DOI - 10.35446/dayasaing.v2i2.59
Subject(s) - balanced scorecard , business environment , business , process management , spartan , position (finance) , strategic management , strategy map , computer science , marketing , operations management , business administration , engineering , finance , field programmable gate array , computer hardware
The business environment is more that complex at the moment. Each the company makes strategic planning and implementation certainly in procesing will modify the strategy to adjust the business environment in order to match expected destination. Likewise Spartan gym engaged in fitness place of business is currently facing external and internal environment always changing and uncertain. Therefore, it is necessary to evaluate strategies to see if the strategy implemented at this time is appropriate to the business environment. The purpose of this study was to evaluate the strategy Spartan gym Pekanbaru using the method of balanced scorecard . The method in this research use qualitative research with the phases of the internal environment analysis like vision, mission, financial, human resource manajemen, marketing, external environment ,EFAS, IFAS and the balanced scorecard metode. Results from this study showed that after an evaluation of strategy on the Spartan gym Pekanbaru business position Spartan gym in a good position with a value of 3.973.
Keywords: Evaluate, Business Strategy, Balanced Scorecard