El desarrollo de la conducta asertiva a estudiantes de nivel superior de Xilitla, S.L.P

Objetive: Design a Course-Workshop to increase assertiveness in students of the Bachelor of Management and Business Development at the Institute of Higher Education Educadistanciaslp de Xilitla, S.L.P. Methodology: Descriptive research was applied to give a detailed explanation of the characteristics of the object being evaluated. With a qualitative and quantitative approach. In addition, theoretical, empirical (Observation, Questionnaire, expert criteria) and mathematical (Percent Analysis and Bar Graphs) methods (Historical - Logic, Analysis - synthesis) were used. Contribution: By integrating the Course-Workshop to increase assertiveness in students of the Bachelor of Business Management and Development, a precedent is created, by encouraging student participation in class and increasing knowledge at the same time, so that capable students graduate to debate without fear in the work context where they work. With the development of the Course-Workshop to increase assertiveness in students, the class will be more dynamic, will improve knowledge and development, while acquiring security to express opinions freely, preparing it for work performance at the end of the Degree, at at the same time that the prestige of the Institution will grow by graduating highly trained personnel.