La sustentabilidad en tiendas de conveniencia de la ciudad industrial en Villahermosa. Tabasco, para el desarrollo de una propuesta

This research analyzes the sustainability of the convenience stores of the industrial cd in Villahermosa, Tabasco. Considering the behavior of the research variable (sustainability) in different international, national and local contexts. As well as the theoretical foundations on which this variable is based. A diagnosis is made on the sustainability of convenience stores, generating a comprehensive scenario, in order to design a proposal. The tool that was used was the Likert scale from which an instrument was designed to determine how each of the cultural, economic, social, political, technological and environmental variables (independent or context variables) influence the research variable (sustainability of convenience stores). These context variables are in constant changes and movements and directly influence the convenience stores either positively or negatively. The instrument was applied in the convenience stores of the industrial cd of Villahermosa, Tabasco, in order to obtain decisive results for the sustainability of the self-service stores, the Excel tool version 2010 was used, in which tables were obtained and graphics, simplifying the content of the data giving specific and necessary results for the development of the proposal. From the results obtained, a model is designed to improve the sustainability of the convenience stores of the industrial cd in Villahermosa Tabasco, which will achieve a growth that will be strongly linked to social responsibility to provide attention to the workers who are part of them and the reduction of the impact on the surrounding environment. Ensuring the competitiveness profitability and permanence of convenience stores.