Open AccessModel to increase foreign tourism to Michoacán
Author(s) -
Rubén Molina-Martínez,
Amparo Guadalupe CHAVEZ-CHAVEZ
Publication year - 2020
Publication title -
revista de planeación y control microfinanciero
Language(s) - English
Resource type - Journals
ISSN - 2444-5037
DOI - 10.35429/jmpc.2020.18.6.1.9
Subject(s) - tourism , diversification (marketing strategy) , likert scale , scale (ratio) , regional science , economic geography , geography , business , economy , marketing , economics , cartography , statistics , mathematics , archaeology
This paper presents the results of an investigation about the foreign tourist affluence in the state of Michoacán. The objective of the research is to identify the main causes of the lack of growth in the tourist influx in Michoacán. A survey was carried out in which a questionnaire was applied to 380 foreign tourists who visited the state in the period of October-November 2019. A Likert scale was used and for the analysis of the results the SPSS program (Statistical Package for the Social Sciences). The obtained results showed that the low tourist competitiveness, the lack of investment in the tourist infrastructure and the little diversification in the tourist offer have prevented the increase of the tourist affluence in the state. Finally, a Comprehensive Tourism Planning Model was proposed as a solution to the detected problem.