Open AccessSolutions and strategies of Nezahualcoyotl´s business before the pandemic
Author(s) -
Martha del Pilar Gutiérrez-Zepeda
Publication year - 2020
Publication title -
journal-macroeconomics and monetary economy
Language(s) - English
Resource type - Journals
ISSN - 2524-2040
DOI - 10.35429/jmme.2020.7.4.16.27
Subject(s) - loyalty business model , loyalty , sample (material) , marketing , data collection , metropolitan area , business , objectivity (philosophy) , order (exchange) , product (mathematics) , test (biology) , advertising , service (business) , finance , sociology , geography , paleontology , social science , philosophy , chemistry , geometry , mathematics , archaeology , epistemology , chromatography , service quality , biology
This work helped us to understand the problems faced by businesses in the Nezahualcóyotl city and the metropolitan area in order to generate the appropriate strategies to help them to increase sales without large investments,for this purpose a non-experimental research was carried out with a quantitative approach and a descriptive design taking into account a probabilistic sample of 370 surveys randomly with a confidence interval of 95% and a single error of 5%, the data collection instrument is a structured questionnaire with closed questions for a greater objectivity and to ensure that the collection instrument was appropriate it was carried out a pilot test of 10% of the sample , it was in order to consider that the interpretation of the questions were appropriate, when the final questionnaire was applied the result was that the 41% of respondents were from Neza, besides it telling us that only 8% of traders received help according to financial support programs for companies and in relation to strategies that most generated a sales increase, 45% of businesses use home deliveries and 53% tell us that they advertise through social media. On the other hand, it is proposed that Facebook will be the social network that help them to spread their products in addition to sending stories related to them so that they had a better use and to create loyalty of the product in addition to home delivery with sanitary and safe conditions established by the Health sector to provide confidence to the customer. Thanks to this project, traders who can read thisproject will have a better view of the solutions they may have to move forward and not to be part of that 35% of bisinesses to close because of the pandemic.