Open AccessStrategies for the incorporation of SMES to digital markets
Author(s) -
Mónica Álvarez-García,
Carlos Guerrero-Ibarra,
Margarita Larios-Calva
Publication year - 2019
Publication title -
journal-macroeconomics and monetary economy
Language(s) - English
Resource type - Journals
ISSN - 2524-2040
DOI - 10.35429/jmme.2019.5.3.26.33
Subject(s) - commercialization , business , digital marketing , relation (database) , marketing , computer science , database
This document is the result of the analysis of the situation of micro and small enterprises (SMEs) in Mexico, a documentary review and a quantitative, descriptive investigation was made showing some of the characteristics of the SMEs as economic units and the use of the WEB and social networks for the sale and commercialization of their products or services, a proposal is developed that could support their permanence in the market, as well as allowing them to be more competitive by incorporating new markets with marketing means supported by innovative technologies and digital marketing practices (e-commerce), such as the development of its WEB page, use of social networks and Marketplaces platforms, as well as CRM (Consumer Relation Ship Management).