Open AccessConsumer profile and purchase preference of GI Pharmacies in San Mateo Atenco, State of Mexico
Author(s) -
Lucía Ordoñez-Hernández,
Norma Otilia Calderón-Río,
Palomar-Fuentes María Del Pila r,
Elide Ana Korac Domínguez-Villa
Publication year - 2020
Publication title -
journal-microeconomics
Language(s) - English
Resource type - Journals
ISSN - 2531-2987
DOI - 10.35429/jm.2020.6.4.1.13
Subject(s) - psychographic , marketing , business , pharmacy , position (finance) , purchasing , product (mathematics) , preference , advertising , investment (military) , descriptive research , descriptive statistics , demographic profile , consumer behaviour , family medicine , economics , medicine , political science , population , finance , statistics , geometry , mathematics , politics , law , microeconomics , environmental health
The pharmaceutical industry is currently one of the most viable businesses nationally and internationally. There is a growth in investment for the creation and expansion of pharmacies, as well as in research and development of treatments; The expansion of large patent medicine pharmacies, similar pharmacies, and interchangeable generic pharmacies has led Mexico to occupy second place in Latin America in this sector. This research studies the business model of GI pharmacies, a growing concept, which has made it position itself in the market in any region of the country. The research is descriptive, and the objective is to know the profile of the consumer, which helps to understand the purchasing behavior, to increase the degree of satisfaction and thus achieve a better position in this widely competitive market. The variables considered for this study are: demographic, geographic, psychographic and behavioral. All of them make up the consumer profile, where a description of the selected client is established as an objective that will help us determine the purchase preference.