Open AccessAnalysis of innovation in the MIPYMES of León, Guanajuato, Mexico, during and post-covid-19
Author(s) -
Ma. Guadalupe Serrano-Torres,
Ma. de la Luz Quezada-Flores,
Abel Manuel Martinez-Becerra,
Óscar Javier Zambrano Valdivieso
Publication year - 2021
Publication title -
journal-labor and demographic economics
Language(s) - English
Resource type - Journals
ISSN - 2524-2067
DOI - 10.35429/jlde.2021.5.3.1.6
Subject(s) - commercialization , business , ranking (information retrieval) , covid-19 , production (economics) , pandemic , open innovation , marketing , industrial organization , economics , medicine , disease , pathology , machine learning , computer science , infectious disease (medical specialty) , macroeconomics
The objective of this research is to analyze the main survival strategy during and after the pandemic of MIPYMES, which is undoubtedly innovation, it will analyze flugal innovation, open innovation and innovation in general of micro, small and medium-sized companies, Without a doubt, these types of companies represent the backbone of the economy in the world and in Mexico, especially in León, Guanajuato, the term innovation was used during and after the covid-19 pandemic by companies as a strategy to survive and adapt in the production processes and in the commercialization of their products, the innovation of the companies will be analyzed through the application of 350 surveys to the MIPYMES the grounded methodology is used, the research is quantitative because it measures the level of innovation that the Directors and owners of this type of company perceive they have had in their company. In the international innovation indices, Mexico is at the 55th place in the annual ranking by 2021. The result is that MIPYMES used innovation as a survival tool, to stay alive and maintain their production and marketing of their products.