Open AccessBusiness strategies most frequently applied in companies in the municipality of Poza Rica, Veracruz
Author(s) -
Maribel Martínez Lee,
María Abigail Salazar-Violante,
Celso Ramón Sarmiento-Reyes,
Montserrat González-Rivera
Publication year - 2021
Publication title -
journal-industrial organization
Language(s) - English
Resource type - Journals
ISSN - 2524-2105
DOI - 10.35429/jio.2021.8.5.32.40
Subject(s) - business , business plan , strategic planning , subject (documents) , order (exchange) , plan (archaeology) , marketing , strategic management , process management , finance , computer science , geography , library science , archaeology
This document presents the results obtained from the study conducted in order to know which were the most frequently applied strategies in the companies of Poza Rica, Veracruz, Mexico, to which a strategic plan was developed as part of academic projects carried out by students of the Business Management Engineering career, considering as axis the subject of Strategic Management of the academic program of the National Technology of Mexico with key AED-1035, during the years 2018, 2019 and 2020. The objective of the study is to identify the strategies that are most frequently presented, and in this way, help entrepreneurs to have a reference of the areas that are more susceptible to analyze in their companies. The study consisted of classifying the strategies by areas, based on the existing theoretical framework in this regard, resulting in that the strategies that appear most frequently are financial, marketing, processes and human resources, and some less frequent ones called others.