Open AccessSituational analysis of SMEs in Reynosa and Río Bravo
Author(s) -
Nancy Yadira Márquez-Chávez,
Susana Rojas-Montañez,
Rosalinda Sánchez-Ramos,
Ricardo Javier Vásquez-Serrano
Publication year - 2019
Publication title -
revista de formación de recursos humanos
Language(s) - English
Resource type - Journals
ISSN - 2444-4979
DOI - 10.35429/jhrt.2019.15.5.25.30
Subject(s) - strengths and weaknesses , business , situational ethics , business plan , business development , situation analysis , small business , business administration , marketing , operations management , economics , psychology , social psychology
This research attempted to detect factors that are avoiding business success of micro, small and medium enterprises (MIPyMES) in Reynosa and Rio Bravo, Tamaulipas, Mexico. The purpose of this analysis is to provide a business plan to the entrepreneurs based on their strengths, weaknesses, opportunities and threats which uncover their inner business administration. The study examined 81 private MIPyMES, which showed 46 strength variables, 26 opportunity variables, 30 weakness variables and 30 threat variables. The business plan provided can hence and increase their strengths and reduce the risk of uncertain decisions.