Open AccessPerceived quality of sports services in private universities in México
Author(s) -
Raquel Morquecho Sánchez
Publication year - 2019
Publication title -
revista de formación de recursos humanos
Language(s) - English
Resource type - Journals
ISSN - 2444-4979
DOI - 10.35429/jhrt.2019.15.5.1.8
Subject(s) - quality (philosophy) , sport management , order (exchange) , service (business) , public relations , psychology , private sector , descriptive statistics , descriptive research , medical education , position (finance) , service quality , business , marketing , political science , medicine , sociology , social science , mathematics , philosophy , epistemology , statistics , finance , law
The quality of sports services has become a trend to ensure the continuity and progress of sports organizations. The objective of this study is to analyze the perceived quality of sports services offered by universities in the private sector of Mexico, by applying the QUNISPORT v.mx instrument to 162 users, of which 65.4% were male and 34.5% were male. % of female gender, the age range between 15 to 26 years. Among the most significant descriptive results, it was found that group sports (80.4%) are more practiced than individual sports (19.6%), in private universities. Regarding perceived quality, it was found that most users consider it necessary to have a medical service (99.4%) during the physical activity; on the other hand, in the functionality and comfort factor of the university sports areas, the item that obtained the lowest values refers to the internal communication means for the suggestions or complaints (A = 3.78, SD = 1.109), that is to say that the Users feel little heard in the follow-up of suggestions or complaints by sports organizations. In conclusion, the importance of carrying out periodic evaluations in sports organizations on the offered sports services is determined, in order to establish a philosophy of continuous improvement. As well as the formal incorporation in organization charts and manuals, a profile of a specific position and / or department of sports management within private universities, where the practice of sport and physical activity is encouraged, which will contribute to the comprehensive training of the college students.