Open AccessAlternative tourism through product and service networks for the development of Santiago, of the Cabo del Este Region of the Municipality of Los Cabos
Author(s) -
Isela Margarita Robles-Arias,
Jhony Ramon Flores-Meza,
Brian Sandoval-Garcia,
Raquel Valdez-Guerrero
Publication year - 2020
Publication title -
journal-general economics
Language(s) - English
Resource type - Journals
ISSN - 2524-2008
DOI - 10.35429/jge.2020.6.4.1.15
Subject(s) - tourism , geography , service (business) , population , product (mathematics) , gastronomy , zoning , environmental planning , business , environmental resource management , regional science , political science , marketing , sociology , archaeology , demography , geometry , mathematics , environmental science , law
A strategic plan is presented, it includes strategies that facilitate the structuring and implementation of a network of products and services in the population of Santiago, B.C.S. to achieve the economic reactivation of the community. In the development of this project, documentary and field research was used to obtain information related to this population, its inhabitants, its activities, its traditions and customs, etc. They went to the area to have a group interview with the authorities and inhabitants of the place to carry out the definition of the project and establish the necessary commitments with them. Subsequently, zoning activities, inventory of flora, fauna, gastronomy and tourist attractions of the area were carried out, the results of which were extremely important and a key piece for this research. Both the general and specific objectives were fully met, resulting in the design of strategies that, if implemented, will allow this population to become one of the preferred tourist areas for both national and foreign visitors, generating benefits mainly for its inhabitants.