Open AccessSensory study and trends of the purified water market UTCGG Petatlán, GRO
Author(s) -
Luz Elizabeth Santiago-Salas,
Diana Ruiz-Vázquez,
Claudia Leticia Gómez-Peñaloza,
Lizbeth Magdalena Aviña-Barreto
Publication year - 2019
Publication title -
journal-general economics
Language(s) - English
Resource type - Journals
ISSN - 2524-2008
DOI - 10.35429/jge.2019.4.3.26.33
Subject(s) - clarity , population , taste , marketing , product (mathematics) , service (business) , business , market research , agricultural science , engineering , sociology , mathematics , chemistry , food science , environmental science , biochemistry , demography , geometry
Objectives: To evaluate the sensory characteristics (taste, smell, clarity and brilliance) of UT Purified Water, and identify new products with the possibility that in the future they will be commercialized in the potential consumer and business markets of Petatlán and Zihuatanejo de Azueta, Gro ., as well as its area of influence. Methodology: Quantitative Research, Descriptive type and stratified sampling. The population corresponds to 2,132 students from 7 different educational programs; 60 are professors of the teaching staff of the UTCGG, 45 administrative and service staff of the UTCGG. So the population size is (N) = 2237, it is for that reason that the author's formula Díaz, 2011 was used. Contribution: The Academic Logistics and International Businesses in coordination with the Academic Science and Technology of Foods in the Costa Grande of the state of Guerrero of the Technological University of the Costa Grande de Guerrero (UTCGG) headquarters in the city of Petatlán, is of interest to know the possibility of launching to the market the packaged product of purified water that is processed in the plant of the aforementioned educational program. This is a study of the sensory characteristics of purified water currently produced by the UTCGG purification plant, as well as market trends, a survey was applied to 185 people among students, administrative staff and teachers of the University, with The purpose of knowing if UT purified water turns out to be competitive to market it in the not distant future.