Open AccessEconomic spillover for the patron saint festivities and events of the GTO brand
Author(s) -
María De La Luz Gómez-Bravo,
Jessica Margarita Gomez-Bravo,
Miguel Ángel Andrade-Oseguera,
José Luis Bárcenas-Puente
Publication year - 2019
Publication title -
journal-general economics
Language(s) - English
Resource type - Journals
ISSN - 2524-2008
DOI - 10.35429/jge.2019.4.3.1.4
Subject(s) - advertising , publicity , spillover effect , state (computer science) , history , business , marketing , economics , computer science , algorithm , microeconomics
The research is based on the fact that so much economic spill leave the patron celebrations or events of the GTO brand, in the state of Guanajuato and in its different municipalities where these events are held, to which a wide publicity is carried out by different means, evoking to that the society consumes local and handmade products, to mention an example in the municipality of Valle de Santiago, the chubby festival was held last June “8 thousand people gathered at the chubby festival , about 20 thousand chubby were consumed, had an economic spill of about 4.5 MDP in a single day ”, this published on the page gourmetaro.com.