Open AccessThe strategic administration of the MSMEs
Author(s) -
Erika Emilia Cantera,
Martha Eugenia Limón-Hernández,
Erika María Pecina-Rivas
Publication year - 2020
Publication title -
revista de negocios and pymes
Language(s) - English
Resource type - Journals
ISSN - 2444-5010
DOI - 10.35429/jbs.2020.17.6.1.5
Subject(s) - business , strengths and weaknesses , face (sociological concept) , politics , administration (probate law) , marketing , industrial organization , competitive advantage , state (computer science) , political science , social science , philosophy , epistemology , sociology , law , algorithm , computer science
The current market is aimed at companies being vulnerable to various external factors positively or negatively as economic, technological, political, environmental, demographic or social conditions and therefore must adapt and respond to the global environment. MSMEs face a greater number of problems, because they not only face the external factors mentioned above, but also their own limitations and weaknesses, of their company, so they must make a greater effort to compete against the Products or services that have a greater technological and marketing impact. This paper refers to a study of micro and small enterprises belonging to the State of Mexico, whose objective is to study their operational management and identify the main threats and weaknesses that they face in a competitive market.