Open AccessThe impact of organizational culture on innovation for the development of tourism SMEs in the municipality of Caborca, Sonora
Author(s) -
Javier Saucedo-Monarque,
Oscar Ernesto Hernández-Ponce,
Luis Enrique Valdez-Juárez
Publication year - 2019
Publication title -
revista de negocios and pymes
Language(s) - English
Resource type - Journals
ISSN - 2444-5010
DOI - 10.35429/jbs.2019.16.5.1.11
Subject(s) - variables , tourism , logistic regression , probit model , logit , exploratory factor analysis , probit , statistics , ordered probit , econometrics , ordered logit , pearson product moment correlation coefficient , regression analysis , marketing , business , structural equation modeling , mathematics , geography , archaeology
The results presented in this study related the factor of organizational culture with innovation for the development of small tourist businesses (SMEs) in the municipality of Caborca, Sonora. For which an exploratory analysis of the model, was made to subsequently analyze the Association of variables through the model of the Chi-square and thus be able to check the predictive and explanatory power of the same by means of Probit and Logit analysis. The collection of data was used as measurement instrument a structured questionnaire was administered to managers or entrepreneurs of tourism SMEs in the municipality of Caborca, Sonora. Where was the reliability of the instrument for measuring, the R² and significance of the model Chi square statistical analysis was used to identify the relationship and association between the variables of the proposed model, obtaining the coefficient Gamma with a strong correlation between the variables, as well as Gamma, Probit and Logit values, acceptable values for the relationship between the dependent variable and the independent variable was observed. A higher rate and robustness of prediction of the variables with acceptable significance was also obtained.