Open AccessGenerating strategies with KPIs (Key Performance Indicators) through the use of TIC’s (Information and Communication Technologies)
Author(s) -
Jesús Abraham Castorena-Peña,
Alicia Elena Silva-Avila,
Rubén Álvaro González-Benítez,
Jehú Efraín Martínez-Castro
Publication year - 2020
Publication title -
revista de estrategias del desarrollo empresarial
Language(s) - English
Resource type - Journals
ISSN - 2444-4960
DOI - 10.35429/jbds.2020.17.6.1.6
Subject(s) - performance indicator , process management , key (lock) , computer science , commercialization , terminology , business , knowledge management , marketing , computer security , linguistics , philosophy
Organizations are facing an uncertain scenario due to business dynamics and the evolution of their technical terminology to adapt to new ways of competing in the environment, which requires assertive indicators to ensure permanence and success in the medium and long term of any company. Through the use of KPIs, organizations have the opportunity to analyze and monitor relevant information from their company to make the operations of a company's sales area more efficient. The objective of this study is to propose a set of key performance indicators (KPI's) that allow the performance of a company dedicated to the activity of commercialization and manufacture and import of cleaning products to be measured, which is analyzed using the monetary variables of units or percentages. For the development of the investigation, Microsoft SQL Server was used as technological tools for the creation of the data model, and for the design, construction and analysis of the KPIs, the BSC Designer tool was used.