Open AccessBusiness competitiveness from the business profile
Author(s) -
Tania Nadiezhda Plascencia-Cuevas,
Pedro Madrigal-Herrera,
Laura Talina Rivera-Rivas,
Celia Tonanzin Araiza-López
Publication year - 2020
Publication title -
journal-business administration and business economics marketing accounting
Language(s) - English
Resource type - Journals
ISSN - 2531-3002
DOI - 10.35429/jbab.2020.7.4.1.11
Subject(s) - teamwork , productivity , business , knowledge management , process management , business process , marketing , computer science , management , economics , economic growth , work in process
Undoubtedly, the strategies to promote and encourage MSMEs are aimed at integrating teamwork, adapting new technologies, improving organizational learning processes, making internal processes efficient, but above all, unifying criteria that lead to directly impact on the competitiveness of the same, with the common goal that is to increase productivity and with it, have more resources. However, all of the above mentioned depends directly on who carries out the business management of each business units, therefore, the present research aims to identify and analyze which is the profile of the entrepreneur that allows reaching the desirable indicators for competitiveness, specifically for the municipality of Bahía de Banderas, Nayarit. Among the main results, it was found that formal education is not a determining factor, but that more elements are needed, such as non-formal education, experience and attitudinal competencies.