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Documentation of the marketing, maintenance and financing processes for an agribusiness company in southern Sonora
Author(s) -
Luz Elena Beltrán-Esparza,
Elizabeth González-Valenzuela,
René Daniel Fornés-Rivera,
María Paula Higuera-Chavez
Publication year - 2019
Publication title -
journal-agrarian and natural resource economics
Language(s) - English
Resource type - Journals
ISSN - 2524-2091
DOI - 10.35429/janre.2019.5.3.23.32
Subject(s) - documentation , standardization , commercialization , process (computing) , business , process management , agribusiness , marketing , computer science , engineering management , engineering , agriculture , ecology , biology , programming language , operating system
Organizations that want a high competitive level are in the search for the standardization of their processes with the formalization of their activities, using tools that adequately contribute to their correct performance. The project was developed in an agribusiness company in southern Sonora, which lacks the documentation of the processes, which does not allow a clear definition of the functions of the different positions. For this purpose, the objective of documenting the marketing, maintenance and financing processes to standardize the activities carried out in them was established. The procedure was structured by the following steps: elaborate the process map of the company, determine the processes to document, obtain the current practice, define the format to document, elaborate processes in draft, validate the processes and finally correct and deliver them for use. At the end of the project, the standardization of the activities was obtained through the documentation of the commercialization, maintenance and financing processes of the company, thereby obtaining the means of support for the effective and efficient operations of the processes, which impacts in satisfying customer needs.

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