Open AccessComparación de Software (Plugins) de WORDPRESS para la puesta y marcha de tienda virtual ideal para la micro empresa con modelo de negocio E-Bussines
Author(s) -
Claudia Aurora Soto-Rodríguez,
Juan Hernández-Cervantes
Publication year - 2019
Publication title -
revista de arquitectura y diseño
Language(s) - English
Resource type - Journals
ISSN - 2531-2162
DOI - 10.35429/jad.2019.9.3.6.11
Subject(s) - plug in , software , scope (computer science) , product (mathematics) , computer science , operating system , geometry , mathematics , programming language
Wordpress is currently a content management system (CMS) that allows you to create functional virtual stores (e-commerce) by applying the different types of software (plug-ins) that exist in the market that allow you to increase the capabilities and functionalities of an electronic business model , the purpose of the present investigation was to evaluate the scope, configuration and functionality of the products compatible with the CMS, comparing in real time through an exploratory investigation the plug-ins: E-Commerce, Simple Paypal Shopping Cart, Woocommerce, Jigoshop and Ecwid Shopping Cart, in the operation of the product catalog of the micro company AVIIS avícola SA of CV, the result obtained is the identification of the technical characteristics of each software for the adaptation of an electronic business model based on business intelligence (e-bussines) in its various aspects, the results facilitate the evaluation of micro enterprises relevant technology technique to incorporate into your store model, for the design of marketing strategies that allow you to maintain or increase the position of the company in the market.