Open AccessThe strategic management to improve the competitiveness of fuel market companies
Author(s) -
Casandra Ángeles-Guzmán,
Norma Aguilar-Morales,
Deneb Elí Magaña Medina
Publication year - 2021
Publication title -
ecorfan
Language(s) - English
Resource type - Journals
ISSN - 2414-4819
DOI - 10.35429/ejrp.2021.12.7.1.6
Subject(s) - business , industrial organization , strategic management , strategic planning , strategic marketing , marketing , process management , marketing management
Evaluate the effect of Strategic Management on the Competitiveness of fuel marketing companies, to generate a model as a proposal for improvement. Methodology: The methodology to be used is descriptive, since the description of the phenomena of Strategic Management, Competitiveness and Organizational Performance is carried out, through review of scientific research articles by more than 20 authors, in the available databases. In addition, it is of explanatory type since it defines the structure of behavior of the variables, the relationship that exists between them and their components. Contribution: Competitiveness model for fuel marketers.