Open AccessThe effect of marketing mix on export development with regard to the mediating role of market competition
Author(s) -
Mahmood Hasani-Nasab,
Zahra Shirazian
Publication year - 2019
Publication title -
revista ecorfan
Language(s) - English
Resource type - Journals
ISSN - 2007-3682
DOI - 10.35429/ejm.2019.23.10.34.45
Subject(s) - competition (biology) , marketing mix , marketing , business , promotion (chess) , distribution (mathematics) , product (mathematics) , market share , new product development , population , mathematics , ecology , mathematical analysis , geometry , demography , sociology , politics , political science , law , biology
This study aimed to investigate the effect of marketingmix on developing product exports with regard to themediating role of market competition. The presentresearch was applied in terms of objective, and adescriptive survey in the form of field study regarding theresearch method. The statistical population of this studyencompassed all furniture show exhibitors andmanufacturers (N=1150) in Malayer, Hamadan Province,Iran. Using Cochran's alpha formula, 288 persons wereselected through using convenient sampling method andthree questionnaires were distributed among the samples.The results of the study showed that the marketing mix(product, price, promotion and place (distribution)) has apositive and significant effect on boosting export andcompetition in Malayer’s furniture market. Marketcompetition has a positive and significant effect onfurniture export development in Malayer as well.