
A Consumer Co-operative’s Strategy from the Perspective of Dominant Logic : The Case of Fair Trade Business of iCOOP
Author(s) -
조수미,
Seungkwon Jang
Publication year - 2016
Publication title -
han'gug hyeobdong johab yeon'gu/hanguk hyeopdong johap yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-6526
pISSN - 1598-9941
DOI - 10.35412/kjcs.2016.34.3.005
Subject(s) - perspective (graphical) , business , marketing , industrial organization , economics , advertising , computer science , artificial intelligence