Open AccessCONSUMERS’ PREFERENCE IN DINING AT MALAYSIAN BRAND FAST FOOD RESTAURANTS
Author(s) -
Siti Aishah Ismail,
Zainalabidin Mohamed,
Haidy Khaizy
Publication year - 2019
Publication title -
international journal of agriculture, environment and bioresearch
Language(s) - English
Resource type - Journals
ISSN - 2456-8643
DOI - 10.35410/ijaeb.2019.4433
Subject(s) - advertising , business , preference , brand preference , food preference , marketing , food science , brand awareness , mathematics , statistics , chemistry