Open AccessANALYSIS OF DIGITAL MARKETING STRATEGY AND CONSUMER ENGAGEMENT IN DIGITAL MEDIA
Author(s) -
Dewa Ayu Anggya Savitri Putri Nida,
Ida Bagus Teddy Prianthara
Publication year - 2022
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2022.3423
Subject(s) - digital marketing , digital media , business , marketing , nonprobability sampling , digital transformation , marketing strategy , digital revolution , competition (biology) , media management , sociology , engineering , computer science , telecommunications , population , ecology , demography , world wide web , biology