Open AccessNVESTIGATION INTO M-COMMERCE CONSUMERS HEDONIC BROWSING AND THEIR IMPACT ON THE URGE TO BUY IMPULSIVELY
Author(s) -
Ulyatul Nazirah,
Sorayanti Utami,
Jasman J. Ma’ruf
Publication year - 2022
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2022.3414
Subject(s) - advertising , appeal , psychology , interpersonal communication , software portability , purchasing , social psychology , interpersonal influence , business , marketing , computer science , political science , law , programming language