Open AccessUK MILLENIALS’ PURCHASE INTENTIONS: WHAT FACTORS ARE INFLUENCING THEIR ADOPTION OF MOBILE APPS SHOPPING?
Author(s) -
Liang Yan,
Sid Ghosh,
Naimot Oyeyemi
Publication year - 2022
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2022.3363
Subject(s) - business , advertising , mobile apps , marketing , computer science , world wide web
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom