Open AccessTHE INFLUENCE OF BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISION
Author(s) -
I Gede Rihayana,
Putu Pradiva Putra Salain,
Putu Agus Eka Rismawan,
Ni Komang Mega Antari
Publication year - 2022
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2021.3345
Subject(s) - brand image , product (mathematics) , quality (philosophy) , business , marketing , advertising , image (mathematics) , computer science , computer vision , mathematics , philosophy , geometry , epistemology