Open AccessTHE EFFECT OF E-WOM ON PURCHASE INTENTION THROUGH ATTITUDE WITH SOVC AS A MODERATING VARIABLE ON THE FOLLOWERS OF INSTAGRAM ACCOUNT “KOMUNITAS PECANDU BUKU”
Author(s) -
Miftahul Rizmi,
Permana Honneyta Lubis,
Syafruddin Chan
Publication year - 2021
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2021.3305
Subject(s) - psychology , moderation , advertising , social psychology , variable (mathematics) , mathematics , business , mathematical analysis