Open AccessTHE EFFECT OF PROMOTION ON IMPULSE BUYING WITH SHOPPING EMOTION AS A MEDIATION VARIABLE
Author(s) -
Komang Yuni Anita,
Ni Made Wulandari Kusumadewi
Publication year - 2021
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2021.3300
Subject(s) - impulse (physics) , mediation , promotion (chess) , psychology , variable (mathematics) , advertising , business , social psychology , political science , mathematics , physics , mathematical analysis , quantum mechanics , politics , law