Open AccessTHE EFFECT OF HEDONIC MOTIVATION, IN STORE DISPLAY, AND PRICE DISCOUNT ON IMPULSE BUYING DECISIONS
Author(s) -
Kadek Teja Antariksa,
Ni Nyoman Rsi Respati
Publication year - 2021
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2021.3291
Subject(s) - impulse (physics) , advertising , business , marketing , economics , microeconomics , quantum mechanics , physics