Open AccessEXTENDED TECHNOLOGY ACCEPTANCE MODEL AND CUSTOMER’S ADOPTION OF MOBILE MARKETING IN THE TELECOMMUNICATION INDUSTRYOF TANZANIA
Author(s) -
Felix Joseph Chille,
France Aloyce Shayo
Publication year - 2021
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2021.3282
Subject(s) - tanzania , telecommunications , business , marketing , mobile telephony , computer science , geography , mobile radio , environmental planning