Open AccessTHE EFFECT OF PRODUCT QUALITY, IMAGE CONGRUITY, AND CONTEXTUAL EXPERIENCE ON CUSTOMER PERCEIVED VALUE AND ITS IMPACT ON REPURCHASE INTENTIONS OF PACKAGED COFFEE CUSTOMERS: TESTING DIFFERENCES IN THE COFFEE SHOPS, SUPERMARKETS, AND SOUVENIR OUTLETS
Author(s) -
Mukhlis Yunus,
Syafruddin Chan,
Nery Nazwani Halim
Publication year - 2021
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2021.3267
Subject(s) - business , marketing , product (mathematics) , coffee shop , quality (philosophy) , value (mathematics) , customer value , advertising , economics , mathematics , microeconomics , statistics , profit (economics) , philosophy , geometry , epistemology