Open AccessTHE EFFECT OF SERVICE MARKETING MIX STRATEGY ON CUSTOMER PERCEIVED VALUE AND ITS IMPACT ON CONSUMER SATISFACTION : STUDY AT PT.DUNIA BARUSA BANDA ACEH
Author(s) -
Raja Rifka Akbar,
Mulyadi Adam,
Sorayanti Utami
Publication year - 2020
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2020.3169
Subject(s) - marketing , business , customer satisfaction , value (mathematics) , marketing mix , advertising , service (business) , customer value , consumer satisfaction , economics , mathematics , microeconomics , statistics , profit (economics)