Open AccessRELATIONSHIPS OF BRAND IMAGE, CUSTOMER SATISFACTION AND BRAND LOYALTY: IN CASE OF TELECOMMUNICATION SECTOR
Author(s) -
Undrakhbuyan Altangerel,
Tsend-Ayush Munkhnasan
Publication year - 2019
Publication title -
international journal of business management and economic review
Language(s) - English
Resource type - Journals
ISSN - 2581-4664
DOI - 10.35409/ijbmer.2019.3948
Subject(s) - business , customer satisfaction , brand loyalty , marketing , loyalty business model , brand image , brand management , advertising , loyalty , customer retention , brand awareness , brand extension , brand equity , customer delight , telecommunications , service quality , engineering , service (business)