Open AccessThe Impact of Social Media Websites on Customers’ Purchase Intention in New Zealand
Author(s) -
Samar ALRAYYES,
Nazım Taşkın
Publication year - 2022
Publication title -
yönetim bilimleri dergisi/yönetim bilimleri dergisi
Language(s) - English
Resource type - Journals
eISSN - 2147-9771
pISSN - 1304-5318
DOI - 10.35408/comuybd.888699
Subject(s) - social media , advertising , business , product (mathematics) , population , structural equation modeling , value (mathematics) , marketing , word of mouth , psychology , sociology , computer science , world wide web , mathematics , geometry , demography , machine learning