Effect of Consumer Ethnocentrism on Purchase Intention of Consumers in Myanmar Textile Market
Publication year - 2022
Publication title -
borneo journal of social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2682-8235
DOI - 10.35370/bjssh.2022.4.1-05
Subject(s) - consumer ethnocentrism , ethnocentrism , textile , business , advertising , marketing , commerce , psychology , geography , social psychology , archaeology
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